Research Fellow
Research Focus
Brand strategic layout, brand development and promotion, brand cultural construction
Education
M.A in Business Management Institute, Nanjing University
Selected Projects
Development and Strategic Plan for “A Best Supermarket” in 2002;
An Overall Development Plan for Tourism Industry of Hongan County, Hubei;
A Research Report on Development Strategy of Yongchuan in 2020;
A Scheme of Brand Conformity, Image Design, Proposal for Promotion of Lianfeng Industry;
A CIS Image Scheme for Guangdong Light Industry Import & Export Co. Ltd.;
Proposal for Promotion and Public Communication and Promotion for Listing on the Stock Market;
A Chain Store Scheme for Hunan Jinjian Rice Industry Group;
A Scheme for the Overall Development of Yunnan Dian Black Tea Group;
A Feasibility Study of Magnetism Inflatable Mattress;
Market Investigation and Promotion Scheme for Sida Training Centre;
Proposal of Market Promotion for China Motion;
Proposal of Shenzhen Market Promotion for Hexun Communication;
Evaluation on the Most Forceful Brands in Shehnzhen, 2003;
Practical Layout of Famous Brand Strategy for Shenzhen
Contact
Email: eaglehy@cdi.com.cn